Short for “application.” A collection of components such as tabs, reports, dashboards, and Visualforce pages that address a specific business need. Salesforce.com provides standard apps such as Sales and Call Center. You can customise the standard apps to match the way you work. In addition, you can package an app and upload it to AppExchange along with related components such as custom fields, custom tabs, and custom objects. Then, you can make the app available to other Salesforce.com users from AppExchange.